How do you stand out in a hyper-competitive restaurant market? Businesses struggle to differentiate themselves and connect with their target audience. Many restaurants fall into the trap of relying on tired, cliched branding strategies that fail to resonate with customers or create a memorable brand identity.

We wanted to make something that immediately grabs attention. From the name to the design, we created a playful identity. The design embraces vibrant colours and bold typography that sets Seesaw apart from everyone else. The name, ‘Seesaw’ represents a balance between healthy & delicious, fine-dining & takeaway, and active & relaxed. Also tapping into nostalgia and fun of our childhood playgrounds and carefree afternoons.